About this deal
Yet again Cher and collaborators have chosen to directly descend from a CHANEL perfume. Not the same. No. A very heavily influenced nod though. This time it seems the target is CHANEL No 22. Imagine a 22 where the huge aldehydic overdose is played against clove, instead of nutmeg. Still using rose as the lynchpin with lashings of white florals.The heart has been tamed and modernised and the dry down is far less tapestried, creamier and less chypre-ish. The aldehydes are the star of the show though and continue to pump their magic till the very end. But then, it shifts. The scent is pitched as a "spicy vanillic oriental," and I don't know if I even agree with this. If anything, it balances being a green, metallic vanilla, settling down to its spicier side when it reaches its half-life. This scent is all vanilla, even if it takes it a minute to get there. An hour or two into wear, you notice a true vanilla note begin to writhe off of your skin as if it was waiting for the right time to show itself. Over time, vanilla becomes the focus of the scent, with all of the other notes singing its fanfare, laying down palm leaves for its arrival. The vanilla is literal enough to be warm and inviting on anyone who wears it, but the other notes prop it up and give it depth in a way that makes you keep coming. I don't think in terms of genders," Cher says. "I didn't specifically want to create a 'genderless' fragrance. I created it for people who like it. I've worn men's fragrances. Val [Kilmer] used to wear Kouros, which was a men's fragrance, and I liked how it smelled and wore it sometimes. I've also worn Canoe and Taboo, though my mom didn't think Taboo was for 'good' girls."
I didn't specifically want to create a 'genderless' fragrance. I created it for people who like it." Women are the future. We're not going to be taking crumbs anymore; we're going to take over, but not in a mean way. Because I think we're much better than that. I think that if women were in politics, we wouldn't have all this bullshit stuff that's going on. We wouldn't have had Trump and his merry band of criminals, you know? So I think that women are taking over things that they never were allowed to. We were really poor when I was little. My mom wore Joy. I know that she saved up for it. I didn't know how expensive it was, but I knew that I better not touch it. My mom was so beautiful. And she was so classic. And also, we wore jeans all the time, we wore 501s all the time. So we were just a contradiction walking around.It is a powerhouse compared to so much of the modern releases and has extraordinary tenaciousness. Eau de Couture is a glam party scent, it gets noticed and is as sparkly and diva like as you can imagine. A perfect resemblance to Cher.
Hey Posse! Cher! One of the queens of style. An icon who has managed to stay relevant and popular through highs, lows and a fair smattering of mediocrity. Her original 1987 fragrance Uninhibited was a direct CHANEL No 5 descendant, all fizzy aldehydes and fruity space flowers over woodsy vanilla. One of my besties is a complete Cher aficionado who follows her concerts around the world and I found him a small bottle of it in the early 2010s, he has loved and cherished it. So, weirdly, in 2019 she decided that the world needed a new Cher fragrance, enter Eau de Couture.Like all fragrances, but perhaps more than most, it really, truly evolves over time. From beginning to end, it shapeshifts. On my skin, this happens at least three times as I wear it. It's positioned as a genderless scent (as all fragrances should be, thank you) and not only does it nail its objective, but it employs notes that are typically thought of as "masculine" or "feminine" and makes them work together for something bigger — something that defies what you know about gendered fragrances altogether. There is probably nothing new you can do with vanilla. We all know it. We love it. But can it be reinterpreted in a way that feels fresh? I don't know. Does this scent do exactly that? I would say no, but I would also say that it finds a way to surprise you with something you already love and serve it to you paired with notes that make it worth smelling again.
It makes me feel really girly. … I used to say if you smell like dessert, a man will never forget you. And I still feel that way. There's a way to be powerful, and not be unattractive, or not be kind of abrasive. And I think that perfume kind of helps you soften up the room.
Cher: Eau de Couture
Created by the man who brought us Amber Prada, Panorama for Olfactive Studios, Lovely by SJP and Ariana Grande Cloud; Clement Gavarry. I personally feel that the note list is a giant furfy. Sure I bet there are bits of these notes but what I read here is a generic, safe, modern nothing of a fragrance with nothing even slightly challenging. Far from the reality, far far. I've never been, like, a rose or flowery kind of girl. I like sexier ones, but I know that not everybody's going to wear my perfume. I don't want perfume that's, like, if you get on an elevator and everybody goes, "What in the eff is that?" I just want something where someone gets on an elevator and everyone goes, "Oh, my God, who is wearing that?" So I tried to split it between the obvious and the seductive and the discreet. I was inspired by movie stars and by freedom. There's so many things happening around you—and they inspire you. I used to watch old movies in the afternoon with my mother. Audrey Hepburn, and both Hepburn girls, Katharine. All the old movie stars, like Lana Turner. Hedy Lamarr! Oh, my god, I was so crazy about her. For me, she was the deep, dark, seductive—she was the bad-girl perfume. You know, there was, like, the good-girl perfume and the bad-girl perfume. I always kind of gravitated to the bad-girl perfume.
