Posted 20 hours ago

Label.m Matt Paste 50ml

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Joined in 2023

About this deal

When my hair is short, Label.m Matte Paste helps to maintain the shape I created in my hair from blow drying throughout the day. The lightweight hold allows for movement and the structure is enough to keep reworking the style and for maintaining volume. That said, the lightweight hold is also the reason the product doesn’t work in longer hair styles, because it can’t support the extra weight and stop the long hair from falling apart. Label.m matte paste is a salon product born in the UK, commonly used and found the company’s Toni and Guy salons (their other brand). Unlike many other styling ‘pastes’ out there, Label.m’s matte paste actually looks, feels and responds like a paste. Upon the initial applications you can feel the activation of a strong hold and tact straight away, but this tact fades the more the hair is reworked leaving a slightly more natural feeling.

The shape and structure the Label.m Matte Paste gives to the hair can be quite durable. For shorter styles it can last through most activities, but of course, it gets a bit greasy the more it needs to be reworked. Since the paste gives quite a lightweight hold, you might still find your hair falling apart throughout the day. Label.m Matte Paste holds your hair’s style shape quite well, and when you combine that with its lightweight formula it gives off a high holding effect for short to medium length hair. But once your hair gets longer, it doesn’t have enough structure and hold to support the weight. APPLICATION 8/10 If your hair is on the longer side, I would say this product isn’t durable enough to get you through the day. But pastes are considered a short hair product anyway, so that’s not unexpected. INGREDIENTS 8.0/10I was surprised with how lifeproof Label.m Matte Paste actually was, for months with my short hair, it actually became my daily driver. For the messy quiff I like to shoot for, it became easy to use and quite reliable. The finish wasn’t always the best (because it’s sometimes a touch greasy), but it was convenient to only need 1 product to achieve a decent style. Label M is a reputable brand with people who know what they are doing, so you can be rest assured that it won’t damage your hair. While the brand does claim to create products to promote healthy hair, I don’t think the matte paste improves the health of your hair, it just maintains the hair’s current health. The Matte Paste’s ingredients help to coat and protect the hair from environmental damage, which I find handy when I use it as a pre-styler, because it gives me a barrier of protection from the heat styling. Label.m Matte Paste is pretty much what it sounds like, it is a hair styling product with a pasty texture and feel, that mostly delivers a matte finish. It is quite firm to the touch, and once emulsified applies quite easily to the hair.

Label.m is a fairly well known brand due their use in their Toni and Guy salons. I think their matte paste is a well rounded product made by experts composed of quality ingredients to deliver reliably decent results on a profitable mass scale. I think their Matte Paste reflects this with reliable above average durability and performance, a lightweight medium hold and slightly greasy low shine finish. It is the type of product that could be used by lots of people with shorter hair styles (2-4 inches) as an uncomplicated solo go to daily driver. PRICE AND AFFORDABILITY 7.2/10 The matte paste, not only feels like a paste, but it also smells like a paste with a faint chemically smell. It’s not the most appealing, but it’s also not very strong and not really noticeable once applied to the hair. So it shouldn’t really be an issue. DURABILITY 7.8/10

Value Ratings

If you’re on a budget (good value rating 8.3/10) and just need a product to cover the essentials then the Matte Paste can be quite accommodating. It is available at an affordable price point and can deliver good results for the money. It has some resistance to water and sweat. In fact, I even feel like it reacts with the sweat and boosts the hold and messy texture at times. I feel rinsing the product out with warm water still leaves my hair a bit greasy, but with the use of decent shampoo it washed out without a problem. FINISHED LOOK 6.4/10

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