Smith's Savoury Selection Bacon Fries 24g (Case of 24)

Product Information

Snow, Maia. "Walkers Crisps confirm new campaign with the Spice Girls". Leicester Mercury. Leicester: Reach plc. Archived from the original on 4 July 2019 . Retrieved 4 July 2019.

a b c d "The history of Walkers Crisps and some amazing statistics". Leicester Mercury. Archived from the original on 13 March 2022 . Retrieved 15 September 2020.

Brand Marketing

Showing their true colours: Apple, Pepsi, Nokia, but NOT Walkers - the brands that underwent major makeovers". The Mirror. Archived from the original on 4 July 2019 . Retrieved 4 July 2019.

In January 2003, Smiths brands Salt 'n' Shake, Scampi Fries and Bacon Fries were relaunched under the Walkers identity. In January 2003 Walkers bought Wotsits from Golden Wonder, which replaced Cheetos during December 2002. In April 2004, Walkers launched a Flamin' Hot version of Wotsits, which replaced BBQ beef, and then Wotsits Twisted, a range of cheese puffs in July 2004. In September 2007, Walkers launched Sunbites, a healthier range of lower/better fat crisps made using whole grains. [32]On 10 April 2016, Walkers launched the Spell and Go promotion, again fronted by Gary Lineker. This competition caused some controversy as customers complained that it was impossible to win. The fairness of the competition was discussed on You and Yours, the consumer show on BBC Radio 4. Over 100 entrants complained to the Advertising Standards Authority, who after completing an investigation, decided that elements were misleading, and the competition was banned. [42]